Loose-Leaf for Managerial Economics - Thomas, Christopher R
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"The growing influence of microeconomics and industrial organization economics in every field of business analysis has transformed the role of managerial economics in business school curricula. Economists have understood for some time that every modern course in business strategy and organizational architecture must draw from key areas of advancement in microeconomics and industrial organization. While many business schools have been quick to adopt "strategy" as a fundamental theme in their curricula, this new emphasis on strategy too often falls on the shoulders of a single, one-semester…mehr

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Produktbeschreibung
"The growing influence of microeconomics and industrial organization economics in every field of business analysis has transformed the role of managerial economics in business school curricula. Economists have understood for some time that every modern course in business strategy and organizational architecture must draw from key areas of advancement in microeconomics and industrial organization. While many business schools have been quick to adopt "strategy" as a fundamental theme in their curricula, this new emphasis on strategy too often falls on the shoulders of a single, one-semester course in business strategy. In a single course, it is extremely difficult, if not impossible, to teach business students managerial economics and cover all of the valuable topics in business strategy and organization. In any case, a thorough foundation in managerial economics is required in order to understand how to use the many new and important developments in microeconomics and industrial organization. The objective of Managerial Economics, then, is to teach and apply the foundation topics in microeconomics and industrial organization essential for making both the day-to-day business decisions that maximize profit as well as the strategic decisions designed to create and protect profit in the long run. In so doing, we believe Managerial Economics helps business students become architects of business tactics and strategy instead of middle managers who plod along the beaten path of others"--
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Autorenporträt
Christopher R. Thomas is an associate professor of economics at University of South Florida (USF), where he has spent the past 40 years and held the Exide Professorship of Sustainable Enterprise from 2004 through 2010. Before beginning his academic career at USF in 1982, Professor Thomas worked as an energy economist at Oak Ridge National Laboratory. He now teaches managerial economics to undergraduates and MBA students in both traditional and executive formats. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues and is coeditor of the Oxford Handbook in Managerial Economics. Professor Thomas lives with his wife in Brooksville, Florida, where he enjoys hobby ranching and playing bad golf. >