Vijay Vyas

Low-Cost, Low-Tech Innovation

New Product Development in the Food Industry

• Gebundenes Buch

Produktbeschreibung

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 180
• Erscheinungstermin: 24. November 2014
• Englisch
• Abmessung: 234mm x 155mm x 15mm
• Gewicht: 386g
• ISBN-13: 9780415818995
• ISBN-10: 0415818990
• Artikelnr.: 39396138

Autorenporträt

Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.

Inhaltsangabe

1. Innovation and New Product Development in the Food Industry: An overview
of international research 2. Business Innovation: Meaning, antecedents,
process and consequences 3. Methodology 4. Context of Study I 5. Context of
Study II 6. Innovation in Case-study Companies 7. New Product Development
in Scotland: A survey 8. Conclusions and Implications 9. Research Findings
and Extant Literature: Congruence, conflict and implications