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Discover the extraordinary life of Luciano Benetton, the man who revolutionised the fashion world with the iconic brand United Colors of Benetton. This official tribute book explores not only the rise of his career as an entrepreneur, but also the personal challenges and creative visions that marked his path. Through a wealth of curiosities, anecdotes and previously unpublished facts, readers will learn more about the visionary mind behind one of the world's most influential brands. From his childhood in northern Italy to the founding of the Benetton Group, each page recounts the commitment and passion of a man who was able to transform his dream into a global reality. In addition to his impact in the fashion industry, the book focuses on the social and cultural commitment of Luciano Benetton, who has always wanted to promote an inclusive and progressive vision of the world through his brand. Perfect for fashion enthusiasts and anyone who wants to get to know one of the most brilliant pioneers of Italian entrepreneurship.