Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Alice Dallabona is a Lecturer in Fashion Marketing at the University of Leeds, UK.
Inhaltsangabe
Introduction Part I: Luxury Fashion Branding 1. What is Luxury 2. What is a Luxury Fashion Brand 3. Strategic Challenges for Luxury Fashion Brands Part II: Luxury Fashion Retail and Consumer Behaviour 4. Luxury Fashion Consumer Behaviour 5. Luxury Fashion Retail Part III: Luxury Fashion Marketing and Communication 6. Brand Identity for Luxury Fashion Marketing Communications 7. Luxury Fashion Promotion and Advertising 8. Digital and Social Media Marketing for Luxury Fashion; Part IV: The Future of Luxury Fashion Branding and Marketing 9. Luxury Fashion Marketing and Emerging Technologies 10. Diversity Inclusivity and Cultural Sensitivity 11. Sustainability and Ethical Issues in Luxury Fashion
Introduction Part I: Luxury Fashion Branding 1. What is Luxury 2. What is a Luxury Fashion Brand 3. Strategic Challenges for Luxury Fashion Brands Part II: Luxury Fashion Retail and Consumer Behaviour 4. Luxury Fashion Consumer Behaviour 5. Luxury Fashion Retail Part III: Luxury Fashion Marketing and Communication 6. Brand Identity for Luxury Fashion Marketing Communications 7. Luxury Fashion Promotion and Advertising 8. Digital and Social Media Marketing for Luxury Fashion; Part IV: The Future of Luxury Fashion Branding and Marketing 9. Luxury Fashion Marketing and Emerging Technologies 10. Diversity Inclusivity and Cultural Sensitivity 11. Sustainability and Ethical Issues in Luxury Fashion
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826