Alice Dallabona (UK Leeds University)

Luxury Fashion Marketing and Branding

A Strategic Approach

• Broschiertes Buch

Produktbeschreibung

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

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Produktdetails

• Mastering Fashion Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 186
• Erscheinungstermin: 22. August 2024
• Englisch
• Abmessung: 246mm x 174mm x 11mm
• Gewicht: 362g
• ISBN-13: 9781032206882
• ISBN-10: 1032206888
• Artikelnr.: 70146886

Autorenporträt

Alice Dallabona is a Lecturer in Fashion Marketing at the University of Leeds, UK.

Inhaltsangabe

Introduction
Part I: Luxury Fashion Branding
1. What is Luxury 2. What is a Luxury Fashion Brand
3. Strategic Challenges for Luxury Fashion Brands
Part II: Luxury Fashion Retail and Consumer Behaviour
4. Luxury Fashion Consumer Behaviour
5. Luxury Fashion Retail
Part III: Luxury Fashion Marketing and Communication
6. Brand Identity for Luxury Fashion Marketing Communications 7. Luxury Fashion Promotion and Advertising
8. Digital and Social Media Marketing for Luxury Fashion; Part IV: The Future of Luxury Fashion Branding and Marketing
9. Luxury Fashion Marketing and Emerging Technologies 10. Diversity
Inclusivity and Cultural Sensitivity
11. Sustainability and Ethical Issues in Luxury Fashion