M: Advertising: 2024 Release ISE - Weigold, Michael; Arens, William
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.¿ M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.¿ Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.¿ ¿

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.¿ M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.¿ Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.¿ ¿
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Autorenporträt
Michael F. Weigold is Professor of Advertising at the University of Florida.  He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory.Professor Weigold has won many awards for both his teaching and scholarship. In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. That same year, he was awarded a Faculty Achievement Award by UF. He is the author or coauthor of over 40 publications and numerous conference papers. He has received a College of Journalism and Communications Researcher of the Year award, and his research has been funded by organizations that include the Kaiser Family Foundation, the Shands Cancer Center, and NASA.Professor Weigold's professional experience includes account planning at Fraily & Wilson, an Orlando advertising agency. He has also served as a consultant to a number of organizations, including KOBACO of South Korea, Unilever, NASA, and many local clients.