Phil Harris, Andrew Lock, Patricia Rees

Machiavelli, Marketing and Management

• Broschiertes Buch

Produktbeschreibung

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 260
• Erscheinungstermin: 20. April 2000
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 401g
• ISBN-13: 9780415216708
• ISBN-10: 0415216702
• Artikelnr.: 21973357

Autorenporträt

Patricia Rees Andrew Lock Phil Harris

Inhaltsangabe

Foreword Contessa Beatrice Rangoni Machiavelli Part 1 Introduction;
Overview; 1. Machiavelli Through the Ages Phil Harris, Andrew Lock and
Patricia Rees 2. Machiavelli's Contemporaries George Bull 3. Machiavelli:
Master of Liberty Contessa Beatrice Rangoni Machiavelli Part 2 Marketing;
Overview 4. Contra Post-modernism: Machiavelli on Limits to the
Malleability of Consciousness Richard Elliott 5. Niccolo Machiavelli as
Relationship Marketing Guru Michael Thomas 6. The Machiavellian Role of
Spin Doctors Dominic Wring Part 3 Management; Overview; 7. Renaissance
Realpolitik for Modern Management Lord Alistair McAlpine 8. From the Dark
to the Light Brian Stone and Jayne Pashley 9. Corporate Governance: Real
Power and Management, and Machiavelli Ken Simmonds Part 4 Political
Management; Overview; 10. Machiavelli, Politics and Modern Language Use in
Modern Management Terry Berrow 11. Are Machiavellian Tactics Still
Defensible in Politics? Maureen Ramsey 12. Political Servants Kevin Moloney
Part 5 Machiavellian Management Thought in Modern Times; Overview; 13. The
Rhetoric of Dichotomy in Machiavelli and Enoch Powell John Parkin 14.
Butchers, Bunglers and Machiavelli Martin Stephen 15. Machiavelli and Human
Nature Bob Gutfreund Part 6 End Piece; The Myth and Reality of Telling the
Truth: The Legacy of Niccolo Machiavelli.