A machine learning algorithm, also called model, is a mathematical expression that represents data in the context of a problem, often a business problem. The aim is to go from data to insight. For example, if an online retailer wants to anticipate sales for the next quarter, they might use a machine learning algorithm that predicts those sales based on past sales and other relevant data. Similarly, a windmill manufacturer might visually monitor important equipment and feed the video data through algorithms trained to identify dangerous cracks.