Macro Environment Moderating Effects on Strategy and Performance - Mbithi, Benson
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Performance implications of Strategy-Environment derive from Environment-Strategy-Performance (E-S-P) paradigm whose origin is the Structure-Conduct-Performance (SCP) paradigm of Industrial Organization literature. It is argued that the positive performance impact between environment and strategy of a business is an important theoretical proposition in strategic management. This argument forms the basis on which the current study was conceived with the main objective of determining the effect of strategic choice on the performance of sugar companies in Kenya moderated by macro environment.

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Produktbeschreibung
Performance implications of Strategy-Environment derive from Environment-Strategy-Performance (E-S-P) paradigm whose origin is the Structure-Conduct-Performance (SCP) paradigm of Industrial Organization literature. It is argued that the positive performance impact between environment and strategy of a business is an important theoretical proposition in strategic management. This argument forms the basis on which the current study was conceived with the main objective of determining the effect of strategic choice on the performance of sugar companies in Kenya moderated by macro environment.
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Autorenporträt
Dr. Benson Mbithi is currently managing his business and lecturing at Jomo Kenyatta University of Agriculture and Technology. Dr. Mbithi is graduate from Moi University, University of Nairobi and Jomo Kenyatta University of Agriculture and Technology, Kenya. Benson has published several Research papers in different scholarly journals.