This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
Ann-Marie Kennedy is a senior lecturer in marketing at the University of Canterbury. She specialises in macro-social marketing and sustainability.
Inhaltsangabe
List of Figures List of Tables 1. Macro-Social Marketing Overview Ann-Marie Kennedy 2. Systems and Macro-social marketing: Researching Wicked Problems Ben Wooliscroft 3. Macro social marketing as a tool to increase the share of renewable energy in developing island nations Sommer Kapitan 4. Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai 5. The power of 'talk': Frames and narratives in macro-social marketing Joya A. Kemper and Paul W. Ballantine 6. Macro-level Interventions in Systems of Wicked Consumption Davide C. Orazi, Matthias Koch, and Srishti Varma 7. Macro-Social Marketing and the Complexity of Value Co-Creation Christine Domegan and Patricia McHugh 8. Social Marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis. Jeff French 9. Co-Creating Social Change Using Human Centered Design Anne Hamby, Meghan Pierce, and Kim Daniloski 10. Collaborative Systems Thinking for Social Change Josephine Previte and Liam Pomfret 11. Ethical Dimensions of Social Marketing and Social Change Lynne Eagle, Stephan Dahl and David Low 12. Social Engineering and Social Marketing Natalia Szablewska and Krzysztof Kubacki 13. Warmth rationing as a macro-social problem: The application of the chrematistics framework Djavlonbek Kadirov List of Contributors Index
List of Figures List of Tables 1. Macro-Social Marketing Overview Ann-Marie Kennedy 2. Systems and Macro-social marketing: Researching Wicked Problems Ben Wooliscroft 3. Macro social marketing as a tool to increase the share of renewable energy in developing island nations Sommer Kapitan 4. Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai 5. The power of 'talk': Frames and narratives in macro-social marketing Joya A. Kemper and Paul W. Ballantine 6. Macro-level Interventions in Systems of Wicked Consumption Davide C. Orazi, Matthias Koch, and Srishti Varma 7. Macro-Social Marketing and the Complexity of Value Co-Creation Christine Domegan and Patricia McHugh 8. Social Marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis. Jeff French 9. Co-Creating Social Change Using Human Centered Design Anne Hamby, Meghan Pierce, and Kim Daniloski 10. Collaborative Systems Thinking for Social Change Josephine Previte and Liam Pomfret 11. Ethical Dimensions of Social Marketing and Social Change Lynne Eagle, Stephan Dahl and David Low 12. Social Engineering and Social Marketing Natalia Szablewska and Krzysztof Kubacki 13. Warmth rationing as a macro-social problem: The application of the chrematistics framework Djavlonbek Kadirov List of Contributors Index
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