Gebundenes Buch

Macro-Social Marketing Insights

Systems Thinking for Wicked Problems

Herausgeber: Kennedy, Ann-Marie

Beschreibung

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

Autor

Ann-Marie Kennedy is a senior lecturer in marketing at the University of Canterbury. She specialises in macro-social marketing and sustainability.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 272
• Erscheinungstermin: 18. Juli 2019
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 549g
• ISBN-13: 9781138322080
• ISBN-10: 1138322083
• Artikelnr.: 57174945