Madden NFL is an American football video game series developed by Electronic Arts Tiburon for EA Sports. The game is named after Pro Football Hall of Famer John Madden, a well-known former Super Bowl-winning coach of the Oakland Raiders and color commentator. The game has consistently been a best seller, and has even spawned TV shows where players compete. EA Sports has announced that the video game series will continue despite Madden's retirement as a broadcaster in 2009.