Made in Italy Industries: Managerial Issues and Best Practices - Carcano, Luana; Lojacono, Gabriella
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Describes why the Made in Italy brand has a strong relevance for Italy's competitiveness, and explores the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy.

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Produktbeschreibung
Describes why the Made in Italy brand has a strong relevance for Italy's competitiveness, and explores the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy.
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Autorenporträt
Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. Her main interest, both academic and professional, relates to firms' strategic management and international competitiveness with a special focus on luxury businesses. Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship and Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food, and home furnishing industries.