Made to Stick - Heath, Dan; Heath, Chip
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A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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Produktbeschreibung
A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Autorenporträt
Dan Heath (Author) Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Rezensionen
An entertaining, practical guide to communication. Financial Times