Chip Heath, Dan Heath

Made to Stick

Why Some Ideas Take Hold and Others Come Unstuck

• Broschiertes Buch

Produktbeschreibung

This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.

Produktdetails

• Verlag: Random House Children's Books
• Seitenzahl: 291
• Erscheinungstermin: 1. Februar 2007
• Englisch
• Abmessung: 222mm x 144mm x 30mm
• ISBN-13: 9781905211579
• ISBN-10: 1905211570
• Artikelnr.: 23238047

Autorenporträt

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.    Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.   Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

Rezensionen

Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable and the Heaths do the telling with beautiful clarity. The Christian Science Monitor

Utterly compelling. Los Angeles Times

Surprising and provocative. The New York Sun

Savvy. People

Fun to read and solidly researched. Publishers Weekly (starred review)