Jason Chambers

Madison Avenue and the Color Line

African Americans in the Advertising Industry

• Broschiertes Buch

Produktbeschreibung

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. "Madison Avenue and the Color Line" breaks new ground by examining the history of black advertising agency employees and agency owners.

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Produktdetails

• Verlag: University of Pennsylvania Press
• Seitenzahl: 328
• Erscheinungstermin: 22. Mai 2009
• Englisch
• Abmessung: 226mm x 152mm x 23mm
• Gewicht: 544g
• ISBN-13: 9780812220605
• ISBN-10: 0812220609
• Artikelnr.: 25942922

Autorenporträt

Jason Chambers Associate Professor of Advertising at the University of Illinois at Urbana-Champaign.

Inhaltsangabe

Introduction
Chapter 1. The Rise of Black Consumer Marketing
Chapter 2. The Jackie Robinsons of Advertising and Selling
Chapter 3. Civil Rights and the Advertising Industry
Chapter 4. Affirmative Action and the Search for White Collars
Chapter 5. The Golden Age
Epilogue
Notes
Index
Acknowledgments