Michael Farmer

Madison Avenue Manslaughter

An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

• Broschiertes Buch

Produktbeschreibung

New third edition - how to create a sustainable, innovative advertising company for today.

Produktdetails

• Verlag: LID Publishing
• 3rd ed.
• Seitenzahl: 224
• Erscheinungstermin: 18. April 2019
• Englisch
• Abmessung: 213mm x 137mm x 20mm
• Gewicht: 315g
• ISBN-13: 9781912555123
• ISBN-10: 1912555123
• Artikelnr.: 53686738

Autorenporträt

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with the Boston Consulting Group and director of Bain & Company. He headed Bain's Munich, Paris, and London offices during Bain's decade of European expansion in the 1980s.