This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.
This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Monica Brasted is professor of media studies at the College at Brockport, SUNY.
Inhaltsangabe
Part I: Introduction Chapter 1:Advertising, Cultural Values, and World Wars I & II Part II: 1942 Chapter 2: Service 1942 Chapter 3: Thrift 1942 Chapter 4: Utility 1942 Part III: 1943 Chapter 5: Service 1943 Chapter 6: Thrift 1943 Chapter 7: Utility 1943 Part IV: 1944 Chapter 8: Service 1944 Chapter 9: Thrift 1944 Chapter 10: Utility 1944 Part V: 1945 Chapter 11: Service 1945 Chapter 12: Thrift 1945 Chapter 13: Utility 1945 Part VI: Conclusion Chapter 14: Conclusion Appendix Bibliography Index About the Author
Part I: Introduction Chapter 1:Advertising, Cultural Values, and World Wars I & II Part II: 1942 Chapter 2: Service 1942 Chapter 3: Thrift 1942 Chapter 4: Utility 1942 Part III: 1943 Chapter 5: Service 1943 Chapter 6: Thrift 1943 Chapter 7: Utility 1943 Part IV: 1944 Chapter 8: Service 1944 Chapter 9: Thrift 1944 Chapter 10: Utility 1944 Part V: 1945 Chapter 11: Service 1945 Chapter 12: Thrift 1945 Chapter 13: Utility 1945 Part VI: Conclusion Chapter 14: Conclusion Appendix Bibliography Index About the Author
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