Monica Brasted

Magazine Advertising in Life during World War II

Patriotism through Service, Thrift, and Utility

• Gebundenes Buch

Produktbeschreibung

This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 262
• Erscheinungstermin: 1. März 2018
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 583g
• ISBN-13: 9781498552479
• ISBN-10: 1498552471
• Artikelnr.: 51151706

Autorenporträt

Monica Brasted is professor of media studies at the College at Brockport, SUNY.

Inhaltsangabe

Part I: Introduction Chapter 1:Advertising, Cultural Values, and World Wars I & II Part II: 1942 Chapter 2: Service
1942 Chapter 3: Thrift
1942 Chapter 4: Utility
1942 Part III: 1943 Chapter 5: Service
1943 Chapter 6: Thrift
1943 Chapter 7: Utility
1943 Part IV: 1944 Chapter 8: Service
1944 Chapter 9: Thrift
1944 Chapter 10: Utility
1944 Part V: 1945 Chapter 11: Service
1945 Chapter 12: Thrift
1945 Chapter 13: Utility
1945 Part VI: Conclusion Chapter 14: Conclusion Appendix Bibliography Index About the Author