Craig Smith, Gilbert Lenssen

Mainstreaming Corporate Responsibility

Ed. by N. Craig Smith and Gilbert Lenssen

• Broschiertes Buch

Produktbeschreibung

Corporate Responsibility (CR) has never been more prominent on the corporate agenda. More companies are coming to understand that it is in their economic interest to address social and environmental impacts in a manner that is integrated with their operations. CR encompasses issues such as sustainability (meeting the needs of the present without compromising the ability of future generations to meet their needs), stakeholder management, and corporate governance, as well as corporate philanthropy.

Mainstreaming Corporate Responsibility takes an innovative approach to CSR. Based around case studies commissioned by EABIS, the book is structured around major subject areas in the business school curriculum. It provides a chapter on the relevance of CR to each subject area and identify CR issues to be addressed.

Produktdetails

• Verlag: Wiley / Wiley & Sons
• Artikelnr. des Verlages: 14575394000
• 1. Auflage
• Seitenzahl: 584
• Erscheinungstermin: Januar 2010
• Englisch
• Abmessung: 235mm x 191mm x 32mm
• Gewicht: 1092g
• ISBN-13: 9780470753941
• ISBN-10: 0470753943
• Artikelnr.: 25663449

Autorenporträt

Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. He was previously on the faculties of London Business School, Georgetown University and Harvard Business School. Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.

Inhaltsangabe

Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum - Frank Brown, INSEAD and Tom Robertson, The Wharton School

Introduction

Mainstreaming Corporate Responsibility - N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS

Business as Usual is Not the Answer to Society's Problems - N. Craig Smith, INSEAD and Halina Ward, IIED

Strategy

Corporate Responsibility in Strategy - Andrew Pettigrew, University of Bath

Microsoft: Bringing Technology to the Aging Population - Maurizio Zollo, Bocconi University and Robert E. Crawford

IBM in China: Responding to a Government's Social Initiatives - Steven White, CEIBS

Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management - Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montréal

Accounting

Corporate Responsibility in Accounting - Dennis Oswald, University of Michigan

ENEL: CSR and Performance Measurement - Anna Pistoni and Lucrezia Songini, Bocconi University

Novo Nordisk A/S - Integrating Sustainability into Business Practice - Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School

From Grace to Disgrace: The Rise and Fall of Arthur Andersen - N. Craig Smith and Michelle Quirk, London Business School

Finance

Corporate Responsibility in Finance - John Becker-Blease, Washington State University

Maximizing Shareholder Value: An Ethical Responsibility? - Theo Vermaelen, INSEAD

Veridian: Putting a Value on Values - Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School

Economics

Corporate Responsibility in Economics - Landis Gabel, INSEAD

Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) - N. Craig Smith, INSEAD and Robert E. Crawford

Revenue Flow and Human Rights: A Paradox for Shell Nigeria - Ulrich Steger and Aileen Ionescu-Somers, IMD

Entrepreneurship

Corporate Responsibility in Entrepreneurship - Filipe Santos, INSEAD

Innocent: Values and Value - David Grayson and Robert Brown, Cranfield School of Management

Waste Concern: Turning a Problem into a Resource - Johanna Mair and Jordan Mitchell, IESE Business School

Marketing

Corporate Responsibility in Marketing - C.B. Bhattacharya, Boston University

Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility - N. Craig Smith, INSEAD

Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? - N. Craig Smith, INSEAD and Josephine Brennan, London Business School

GlaxoSmithKline: Developing Country Access to Essential Medicines - N. Craig Smith and Anne Duncan, London Business School

Organisational Behaviour and Human Resource Management

Corporate Responsibility in Organisational Behaviour - Mette Morsing, Copenhagen Business School

Betapharm: Be Different or Die - Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus

The TPG-WFP Partnership: Looking for a Partner - Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD

Operations Management

Corporate Responsibility in Operations Management - Luk N. Van Wassenhove, INSEAD

illycaffè: Value Creation through Responsible Supplier Relationships - Francesco Perrini and Angelo Russo, Bocconi University

The Co-Operative Group: Fair-Trade Chocolate - Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School

The Wal-Mart Supply Chain Controversy - N. Craig Smith, INSEAD and Robert E. Crawford

Index