Make Big It With Yuvi: How to Achieve Poolside Living By Growing Your Small Business is a book that shows small business owners how to expand their businesses. We outline, step by step, the best way to grow your business; in other words, how to increase its sales and profits in a "big" way. We also think that small business owners should enjoy their lives and not be a slave to their business. That's the "Make It Big" philosophy. Therefore, our book not only shows you how to grow your business, but also how to organize your business in such a way that allows you to "achieve poolside living." Wouldn't you like to enjoy the profits of your business while spending your time the way you want? Wouldn't you like to be an absentee owner while making "big" money? Of course, you would. Who wouldn't? There are some obvious things you should do to grow your business, like advertising effectively and keeping costs manageable--but there are other, more subtle things you should as well. Our book shows you what they are. We discuss the importance of developing a plan and developing systems, for example. Neither of which, you will discover, need to be complicated or cumbersome. We discuss how you can create positive trends for your business and how to capitalize on them. We discuss how to hire and manage employees. And we point out common mistakes for the busy owner who needs to read things quickly. Of course, growing your business can be a frustrating experience, but following our steps can help you achieve the "big" profits you have dreamed about, while alleviating much of the frustration. There is hard work to be done; however, it will pay off for you in a "big" way. It's simple, but true. We also offer suggestions on how your small business can compete with the so-called major corporations-the big boys. In a phrase: customer service. There is no question that if you commit to strong, effective and most important, personal customer service, your business can compete with anyone, including the so-called big boys. It's what we call, "using the small." We devote an entire chapter to this important subject, and how you can implement customer service-minded strategies at your small business. Make It Big With Yuvi: How to Achieve Poolside Living By Growing Your Small Business will benefit not only small business owners, but also those looking to purchase or sell a small business. The fact is, as a small business owner, you should run your business as though you are going to sell it. That's right. You should run your business as though you are going to sell it. Therefore, this book is applicable to those looking to buy or sell their small businesses.
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