Artificial intelligence (AI) can be a valuable tool for improving real estate sales opportunities and maximizing profits. AI can be used to collect and analyze real estate market data, such as historical sales prices, interest rates, demographic trends and other relevant factors. This will help make decisions about which properties to buy and sell, and set competitive prices. It can help identify and segment a target audience, allowing you to target potential buyers. By analyzing demographic and behavioral data, it will be possible to customize marketing strategies and provide relevant information to each customer group. Use algorithms to determine the optimal selling price of a property and take into account factors such as location, size, features and market conditions, which will help set a competitive and attractive price for buyers. AI-based virtual assistants can be implemented on a website or property sales platform.