Gini Graham Scott

Make More Money with Your Book

From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media

• Gebundenes Buch

Produktbeschreibung

MAKE MORE MONEY WITH YOUR BOOK is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers: - setting goals - building other income sources - creating products and workbooks - conducting a workshop or seminar - putting on programs for local groups - contacting the local press and building your portfolio - contacting speakers bureaus and meeting planners - publishing in multiple formats and popular platforms. Part II deals with creating an online sales campaign. It covers: - using the squeeze page, sales page, and free gift approach - creating compelling content - getting paid with a payment platform - building traffic with text and video ads - installing WordPress on your squeeze page or website - using Instabuilder or other sitebuilders. Part III deals with using blogs, podcasts, audio books, and videos. Part IV deals with advertising, promotion, and the social media. The book was written by an author, Gini Graham Scott, Ph.D., who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written the book to help other business people with the tools and techniques she has learned in marketing and promoting her own products, services, books, and workshops.

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Produktdetails

• Verlag: Changemakers Publishing
• Seitenzahl: 386
• Erscheinungstermin: 23. Februar 2018
• Englisch
• Abmessung: 235mm x 157mm x 25mm
• Gewicht: 708g
• ISBN-13: 9781947466883
• ISBN-10: 1947466887
• Artikelnr.: 51353135

Autorenporträt

GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published over 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. Writing samples are at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She is a Huffington Post regular columnist, commenting on social trends, business, and everyday life at www.huffingtonpost.com/gini-graham-scott. She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. It has published over 150 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan. She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. Her books on business relationships and professional development include: Mind Power: Picture Your Way to Success ) The Empowered Mind: How to Harness the Force Within You Affirmations Turn Your Dreams into Reality Resolving Conflict ( Scott is also active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Danville Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program, is a member of two B2B groups in Danville and Walnut Creek, and a BNI member. She is the organizer of six Meetup groups in the film and publishing industries with over 5000 members in Los Angeles and the San Francisco Bay Area. She does workshops and seminars on the topics of her books. She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received several MAs at Cal State University, East Bay, including her latest in Communication.