Robert Kozma

Make the World a Better Place

Design with Passion, Purpose, and Values

• Broschiertes Buch

Produktbeschreibung

"This book is a must read for all with an interest in the future of design."
--Jim Spohrer, PhD, Retired Industry executive, International Society of Service Innovation Professionals

"The world is in need of better design, and Kozma's book shows us how to get there."
--Mark Guzdial, Director, Program in Computing for the Arts and Sciences, College of Literature, Science, and the Arts, Professor of Electrical Engineering and Computer Science, College of Engineering, University of Michigan

Design services, products, experiences, and places that transform the world for the better

Make the World a Better Place: Design with Passion, Purpose, and Values presents an insightful and hands-on discussion of design as a profoundly human activity and challenges us all to use design to transform the world for the better. The book explains how and why the design industry lost its way, and how to re-ignite the idealism that once made it a force for good.

Make the World a Better Place describes a set of moral principles, based on our shared humanity, that can be used to create "good" designs: designs that reduce harm, increase well-being, advance knowledge, promote equality, address injustice, and build supportive, compassionate relationships and communities.

Dr. Kozma applies philosophy, psychology, sociology, and history to the world of design, including:
_ Examples and case studies of designs--both good and bad
_ Seven principles of good design, based on the impact designs have on people
_ An approach to design as a "moral dialog among co-creators," in which the seven principles can be applied to intentionally improve the world
_ Comprehensive explorations of a person-resource-activity model that explains how technology shapes designs
_ Detailed analyses of the strengths and pitfalls of five design traditions, which include the scientific, technical-analytic, human-centered, aesthetic, and social movement traditions

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Produktdetails

• Verlag: Wiley / Wiley & Sons
• Artikelnr. des Verlages: 1W394173470
• 1. Auflage
• Seitenzahl: 384
• Erscheinungstermin: 27. April 2023
• Englisch
• Abmessung: 250mm x 175mm x 22mm
• Gewicht: 728g
• ISBN-13: 9781394173471
• ISBN-10: 1394173474
• Artikelnr.: 67054077

Autorenporträt

Robert Kozma, PhD, is Emeritus Principal Scientist at SRI International. During his fifty-year career, he has served as a grade school math teacher, a research scientist and professor, and a design and innovation consultant. He has counseled high tech companies, multinational organizations, and ministries of education to use technologies and methodologies to improve learning, teaching, and education.

Inhaltsangabe

Part I A World by Design 1

1 Moral Imperative 3

To Design Is Human 4

Moral Responsibility of Designers 5

The Designed World 6

The best of times 7

The worst of times 9

How Has Design Failed Us? 10

Designs and users fail 11

The design process fails us 11

Designers fail us 12

Systems fail us 12

Moral Decisions and Their Consequences 13

Case Study: Boeing 737 MAX 8 14

Your Designs Might Save Us 16

References 17

2 What Is Design? 25

Everyday Design 25

Everyday Designers 26

Design as a Process 27

Purpose 28

Process 29

Outcomes 29

Impact 30

Good Designs versus Good Impacts 31

Everyday Designs and Making the World Better 32

Case Study: Chef Andrés and the World Central Kitchen 33

Designs Big, Small, and Not at All 36

References 38

3 Moral Foundations for Designing a Better World 41

The Philosophers and "The Good" 42

The Good 42

Moral Foundations for Good Design 43

Happiness not harm 43

Knowledge, reasoning, and agency 47

Equality and Justice 49

The social nature of humans 51

Self and Others 53

Self- interest 53

Rational egoism 54

The Philosophes and concern for others 55

References 57

4 Design within a System 59

Systems: Simple, Complex, and Complex Adaptive 60

Simple and complex systems 60

Complex adaptive systems 61

The Dynamics of Complex Adaptive Human Systems 62

Self-interest, reciprocity, and trust 62

Social system as a normative culture of trust and caring 65

Design to Make the System Work 65

Designs at the micro level 66

Designs at the macro level 67

Designs at the community level 68

Elinor Ostrom and Design for the Common Good 69

Case Study: Baton Rouge and "Imagine Plank Road" 69

The Appropriate Level of Complexity 73

References 74

5 Technology, Activity, and Culture 77

How to Think about Technology 78

Technology at the Micro Level: Affordances and Activity 78

Person-resource-activity model 79

Affordances and activity in the outer environment 79

Affordances and changing the inner environment 81

Embedded technology 82

Technology at the Macro Level: Culture and Impact 82

Moral Impacts of Technology and Our Designs 84

Artificial intelligence and human well-being 85

Social media, harm, and community 86

Web 3.0 and the future of community 90

CRISPR and the future of humanity 92

The moral challenge of technology 93

References 93

Part II Our Design Traditions 99

6 The Scientific Tradition 101

Design Traditions 101

Roots of the Scientific Revolution 102

Early Western science 102

The Scientific Revolution 104

Characteristics of the Scientific Tradition 104

Purpose 105

Process 106

Outcomes 107

Impact 108

Case Study: Mendelian Genetics 108

Systemic Implications of the Scientific Tradition 112

Moral Implications of the Scientific Tradition 112

References 114

7 The Technical- Analytic Tradition 117

Roots in the Industrial Revolution 117

Emergence of the Technical-Analytic Tradition 118

Maxi