Making 1+1=3 - Morrison, Brian
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The title of this book isn't just clever wordplay - it's a fundamental principle of defense industry success. In this market, combining the right elements in the right way can create value that exceeds the sum of its parts. Understanding how to achieve this multiplication effect makes the difference between struggling against the system and making it work in your favor. This book address the BIG questions of the defense industry: 1 - Who Should I Sell To? 2 - What Is the Right Acquisition Path? 3 - Where Do I Find Funding? 4 - What Is a Good Unicorn Business? 5 - How Do I Get Them to Buy My…mehr

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The title of this book isn't just clever wordplay - it's a fundamental principle of defense industry success. In this market, combining the right elements in the right way can create value that exceeds the sum of its parts. Understanding how to achieve this multiplication effect makes the difference between struggling against the system and making it work in your favor. This book address the BIG questions of the defense industry: 1 - Who Should I Sell To? 2 - What Is the Right Acquisition Path? 3 - Where Do I Find Funding? 4 - What Is a Good Unicorn Business? 5 - How Do I Get Them to Buy My Stuff? 6 - Which Innovation Hub Is Right for Me? 7 - How Much Does Special Status Matter? 8 - Which Sells More-Products or Services? 9 - Does My Business Location Matter? 10 - Does Being Foreign Owned Matter? This book offers a navigation guide through these complexities. It won't make the defense industry simple - nothing can do that. But it will help you understand the underlying patterns and principles that govern success in this challenging marketplace.
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