John Caples

Making Ads Pay

Timeless Tips for Successful Copywriting

• Gebundenes Buch

Produktbeschreibung

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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Produktdetails

• No Series Linked
• Verlag: www.bnpublishing.net
• Seitenzahl: 258
• Erscheinungstermin: 8. Februar 2013
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 531g
• ISBN-13: 9781638231288
• ISBN-10: 1638231281
• Artikelnr.: 66479098

Inhaltsangabe

Foreword 1. Seven Steps to Successful Advertising 2. How I Wrote My First
Advertisement 3. How to Write Story Copy 4. They Laughed When I Sat Down at
the Piano 5. They Grinned When the Waiter Spoke to Me in French 6. Some
Principles Learned in Mail Order Advertising 7. An Ad That Failed--and One
That Didn't 8. Which Appeals Succeed? . . . Which Fail? 9. How to Think Up
Ideas 10. How to Write Headlines 11. Ten Ways to Write the First Paragraph
12. How to Write Advertising Copy 13. Ten Ways to Make Ads Believable 14.
Six Ways to Prove It's a Bargain 15. Nine Ways to Make It Easy to Buy 16.
Six Ways to Make People Buy Now 17. A Check List for Making Ads Pay Index