Arthur P. Solomon, Allyn I. Freeman

Making It in the Minors

A Team Owner's Lessons in the Business of Baseball

• Broschiertes Buch

Produktbeschreibung

"Whether curious fans or aspiring executives, readers will welcome this hands-on guide to building and managing a successful minor league baseball club. With stories and examples, Arthur Solomon shares his knowledge, experience and enthusiasm to take us behind the scenes of the real world of club ownership and management, where he has been so successful."

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Produktdetails

• Verlag: McFarland
• Seitenzahl: 208
• Erscheinungstermin: 16. Oktober 2012
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 346g
• ISBN-13: 9780786468676
• ISBN-10: 078646867X
• Artikelnr.: 35684460

Autorenporträt

Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts. Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.

Inhaltsangabe

Table of Contents
Acknowledgments     
Preface     
1. New Sports Owner, New Breed     
2. Building the Brand, It's More Than Sports     
3. Creating Partnerships     
4. Customizing Advertising and Promotions     
5. Family Events and Family Entertainment     
6. The Core, Ancillary and Complementary Businesses     
7. Hiring and Training the Professional Staff     
8. The Economics of Professional Baseball     
9. A Successful Sports Franchise     
10. Reflections of a Baseball Junkie     
Index