Making Large Schools Work - Shapiro, Arthur
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American schools are undergoing huge changes, among the most significant of which is that their size is increasing rapidly. This book lays out very practical approaches to making our ever-increasingly large schools work more effectively. By closely analyzing the advantages and disadvantages of large schools, the author can provide effective tools and strategies for dealing with them. Shapiro digs away at the foreseen and unforeseen consequences of this rapid escalation of size, and presents practical, tried-and-true strategies for undoing some of the more unfortunate results of this social trend or drift.…mehr

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Produktbeschreibung
American schools are undergoing huge changes, among the most significant of which is that their size is increasing rapidly. This book lays out very practical approaches to making our ever-increasingly large schools work more effectively. By closely analyzing the advantages and disadvantages of large schools, the author can provide effective tools and strategies for dealing with them. Shapiro digs away at the foreseen and unforeseen consequences of this rapid escalation of size, and presents practical, tried-and-true strategies for undoing some of the more unfortunate results of this social trend or drift.
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Autorenporträt
Arthur Shapiro has been a senior executive and consultant with the world's leading spirits and wine companies for 30 years. During this time, Shapiro held top management positions with Seagram Spirits and Wine, including a decade as head of marketing for the U.S. and the Americas. Other marketing assignments in the U.S. and globally included: New Products (U.S.), Marketing Services (Global), SVP Marketing (Asia), and EVP Marketing (U.S.). While at Seagram he was chosen to Ad Age magazine's Power 50 and Marketing 100. In 2002, Arthur founded AM Shapiro & Associates, a consulting company with expertise in both the spirits business and general consumer marketing. His clients have ranged from the large multi-nationals liquor companies to those in startup modes. He is widely known and respected in the spirits and wine industries. Currently, Shapiro is a part-time marketing consultant with a full time passion for storytelling. In 2010 he being writing and publishing his stories, strong opinions, lessons learned, and commentary on his popular blog, Booze Business. Mr. Shapiro began his work life in marketing research and public opinion polling working for such companies as Yankelovich, Skelly and White and the Roper Organization. Inside The Bottle, delves deeper into the people, brands and stories that abound in the alcohol industry. As he describes it, "The spirits and wine industry is fascinating. It's an industry that, despite its size and growth, is small. It's a business of people, relationships and stories... lots of stories. It's about marketing and sales; about brand building; about brand image and product excellence. It's also a window on a world most people know little to nothing about." In addition to writing about the industry, Arthur is also a playwright and member of the Dramatist Guild. More recently, he has turned his attention to filmmaking and screenwriting and is a founding partner of Warwick Street Productions. He is a native New Yorker and currently lives with his wife on the Upper East Side of NYC. Arthur is an alumnus of Hunter College (City University of New York) and has an MBA from Fordham University GBA. He has taught marketing and marketing research at Fordham in 2005. Inside the Bottle: People, Brands, and Stories, is his first book.
Rezensionen
Arthur Shapiro is eminently qualified to write a treatise on such an important and prescient subject as reforming the way we structure American high schools. Much of the literature on the topic is prescriptive without mindful attention to reasoned thinking and extant research. Shapiro provides both. Making Large Schools Work debunks widely held assumptions about the efficacy of large schools and will offer educators and policy makers alike with philosophical and scientific data needed to decentralize high schools into small learning communities. The book brilliantly combines theory and practice in its attempt to eschew complacency about such a critical topic. Detractors will point to the impracticality of such advocacy given the current economic climate. Don't allow such a subterfuge to derail our long-term efforts to improve our schools. The vision for high schools that Shapiro advocates, realistically, won't transform schools overnight, but this volume is necessarily to lay the groundwork necessary for the hard work ahead. Well written with many examples and case studies, this volume will contribute mightily to efforts to reform our high schools in the twenty-first century. -- Jeffrey Glanz, professor of education and Raine and Stanley Silverstein Chair in Professional Ethics and Values, Azrieli Graduate School of Jew Small is beautiful. In Making Large Schools Work, Shapiro proves it. -- C. M. Achilles, professor of education administration, Seton Hall University This book is highly recommended to future school leaders and teacher leaders... Highly recommended. CHOICE, July 2010 Utilizing a metaphor involving navigating through the rough waters of our educational systems, the author charts a course for keeping afloat the operation of large schools. With Shapiro at the helm, educational crews can use this book to provide the necessary expertise and support to sail into the sunset of higher student achievement through the revisiting of seawalls through decentralizing; small and professional learning communities, and effective use of curricular and teacher re- planning in large schools. A must-read for all large schools in the country! -- Rosemary Papa, Del and Jewel Lewis Endowed Chair, Educational Leadership, Northern Arizona University…mehr