Materiality is the lynch-pin that can align your sustainability initiatives with your organisational strategy -- and form the basis of communications and reports that generate trust and transparency. What's more, there are virtually no companies that cannot be more profitable by engaging with their most material sustainability issues. Making Sustainability Matter, by business strategy expert Dwayne Baraka, draws lessons from the author's work with a wide range of organisations, including several of the FTSE 100, financial services, housing associations and technology companies. It will show you how to: . identify your organisation's most material sustainability issues, and use a well thought out materiality process to integrate sustainability into your organisation . allocate resources to sustainability initiatives for optimal returns -- and avoid wasting resources on programmes that are not strategically aligned to your business . connect your communications to materiality, and . clarify which issues are important to your stakeholders. Case studies from SAP and Marks and Spencer. Appendices include Common Material Sustainability Issues, Sustainability Issues Record and Further Resources.