Bill Quirke

Making the Connections

Using Internal Communication to Turn Strategy into Action

• Broschiertes Buch

Produktbeschreibung

Looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. This title examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 384
• Erscheinungstermin: 10. Juni 2008
• Englisch
• Abmessung: 244mm x 172mm x 25mm
• Gewicht: 682g
• ISBN-13: 9780566087806
• ISBN-10: 0566087804
• Artikelnr.: 23255955

Autorenporträt

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

Inhaltsangabe

Part 1: Turning Communication to Advantage: Getting more value from
internal communication 1. Turning strategy into action 2. Going global and
restructuring Part 2: Leading Change: Leading engagement 3. Making change
happen 4. Engaging employees face to face 5. Communicating initiatives and
projects Part 3: Pulling It Together: Planning and managing communication
6. Repositioning the role of the internal communication function 7.
Measuring impact