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This book provides a unique perspective on and approach to trade missions and how to make them more successful. By combining research and practice-based insights from international business and international relations it proposes an approach to trade missions focusing on preparation, visiting and the follow-up stage.

Produktbeschreibung
This book provides a unique perspective on and approach to trade missions and how to make them more successful. By combining research and practice-based insights from international business and international relations it proposes an approach to trade missions focusing on preparation, visiting and the follow-up stage.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Huub Ruël, PhD is Professor of Global Talent Management and International Business and Diplomacy at Hotelschool The Hague - The Netherlands and research associate at the Human Resource Management Research Department of the University of Twente (The Netherlands). He is an expert on commercial diplomacy, business diplomacy and technology enabled global talent management in the international hospitality industry.