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Tourism activities and products in this modern days not only confine to accommodation, leisure, recreation, sports, culture, transportation, business but it goes beyond that. Gastronomic tourism products (food, beverages and food cultures) are now seen as valuable means of attracting tourists from all over the world to visit a particular country or destination. This monograph highlights the empirical investigation on the Malaysian gastronomic tourism products and it acceptance among the western tourists. The western tourists' perceptions, levels of consumption and experience of the local food, beverages and food cultures were specifically examined.…mehr

Produktbeschreibung
Tourism activities and products in this modern days not only confine to accommodation, leisure, recreation, sports, culture, transportation, business but it goes beyond that. Gastronomic tourism products (food, beverages and food cultures) are now seen as valuable means of attracting tourists from all over the world to visit a particular country or destination. This monograph highlights the empirical investigation on the Malaysian gastronomic tourism products and it acceptance among the western tourists. The western tourists' perceptions, levels of consumption and experience of the local food, beverages and food cultures were specifically examined.
Autorenporträt
MOHD HAIRI JALIS is a lecturer in Department of Culinary Arts and Gastronomy, Faculty of Hotel and Tourism Management, UiTM, Dungun, Terengganu, Malaysia and MOHD SALEHUDDIN MOHD ZAHARI is an associate professor in the same department, Faculty of Hotel and Tourism Management,UiTM, Shah Alam, Selangor, Malaysia.