Management & Business Research - Easterby-Smith, Mark;Thorpe, Richard;Jackson, Paul R.
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Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management Student. New to the Fifth Edition: - Expanded to include examples from across business and management including Marketing, International Business and Psychology - Up-to-date, international examples and cases from a range of countries - Introductory…mehr

Produktbeschreibung
Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice.
The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management Student.
New to the Fifth Edition:
- Expanded to include examples from across business and management including Marketing, International Business and Psychology
- Up-to-date, international examples and cases from a range of countries
- Introductory chapter looks at writing proposals in Detail
- Chapter on the literature review now includes how to critically Review
- Move towards new technologies and social media including discussion of wikis and cloud sourcing
- Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods
- Additional practical exercises which are linked to key research tasks throughout
Autorenporträt
Mark Easterby-Smith is an Emeritus Professor at the University of Lancaster. His field is organizational learning. He has a first degree in Engineering Science and a PhD in Organizational Behaviour from Durham University and has been an active researcher for over 30 years with primary interests in methodology and learning processes. He has carried out evaluation studies in many European companies, and has led research projects on management development, organizational learning, dynamic capabilities and knowledge transfer across international organizations in the UK, India and China.

Paul R. Jackson is Professor of Corporate Communications and member of the Business Economics and Strategy group at the Alliance Manchester Business School, University of Manchester. Over the years he has undertaken various roles including Director of Doctoral Programmes at the University of Sheffield and, at UMIST, Head of the Division of Marketing, International Business and Strategy as well as des

igning the doctoral training programme at MBS. He has been teaching research methods to undergraduate, Masters and doctoral students since 1975 and has contributed to books on research methods teaching as well as workshops for students and teachers on behalf of the British Academy of Management.