In recent years the banking industry has undergone a huge transformation.These transformations can be attributed to the emergence of new financial technologies. Among these new technologies, online banking can be identified as one of the main innovations playing a central role in the transformation of the banking landscape. However, though new technologies have proven to be a profitable solution for most banks in their operations, the challenges of adopting new technologies have never been more challenging. This book presents a systematic approach and a model on the adoption of new technologies with examples drawn from the banking sector. The focus is from a managerial and strategy perspective in identifying the factors that are required to prompt the adoption and successful management of a new technology. This book will be particularly resourceful to professionals, entrepreneurs, academics, researchers, decision makers and student in the business field. The book is easy to understand, straightforward and includes a case study with testimonies from top management executives from one of the poineer banks to adopt online banking.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.