Helmut Maucher stood at the helm of the Nestlé concern for almost 20 years. During his tenure he transformed the company into a true global corporation. In this book he presents the essence of what a person needs to know to manage correctly and achieve success. This brief guide touches on all aspects of management, from corporate culture and strategy to a wide array of business activities. It offers practical orientation aids and problem solving suggestions. The author coveys knowledge, experience and motivation for executives, young managers, and students alike. The book points out new approaches - it is accessible, inspiring and succinct.