Andrzej Huczynski

Management Gurus, Revised Edition

• Gebundenes Buch

Produktbeschreibung

Building on the success of the first edition, Huczynski identifies the essential ingredients of popular management ideas and brings his analysis of gurus into the twenty-first century.

Produktdetails

• Verlag: Routledge
• Revised edition
• Seitenzahl: 364
• Erscheinungstermin: 14. Dezember 2006
• Englisch
• Abmessung: 279mm x 218mm x 46mm
• Gewicht: 2858g
• ISBN-13: 9780415390590
• ISBN-10: 0415390591
• Artikelnr.: 22741935

Autorenporträt

Andrzej Huczynski is Senior Lecturer in the School of Business and Management at the University of Glasgow in Scotland. His current research, teaching and consultancy interests are focused in the field of influencing skills.

Inhaltsangabe

1. Introduction 2. Popular Management Ideas 3. Recurring Themes 4.
Historical Context 5. Requirements of Managers 6. Promotion of Management
Ideas 7. Public Presentation of Management Gurus' Ideas 8. Succession of
Management Fads

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1. Introduction 2. Popular Management Ideas 3. Recurring Themes 4. Historical Context 5. Requirements of Managers 6. Promotion of Management Ideas 7. Public Presentation of Management Gurus' Ideas 8. Succession of Management Fads

Rezensionen

'... A very welcome edition. In an exhaustive overview Huczynski tackles the enigma surrounding the continuing popularity of management gurus' ideas despite their limitations and short-lived nature. With new chapters positioning the book within the stream of research it inspired, this remains an invaluable analysis and a thought-provoking read.' - Timothy Clark, Durham University, UK