76,99 €
inkl. MwSt.
Versandkostenfrei*
Erscheint vorauss. 25. September 2025
Melden Sie sich für den Produktalarm an, um über die Verfügbarkeit des Produkts informiert zu werden.

payback
38 °P sammeln
Produktdetails
  • Verlag: Pearson
  • 18. Auflage
  • Erscheinungstermin: 25. September 2025
  • Englisch
  • ISBN-13: 9781292482590
  • ISBN-10: 1292482591
  • Artikelnr.: 71736474

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
  • Herstellerkennzeichnung
  • Pearson
  • St.-Martin-Straße 82
  • 81541 München
  • salesde@pearson.com
  • www.pearson.de
  • +4989541960460
Autorenporträt
About our authors Kenneth C. Laudon (BA, Stanford University; PhD, Columbia University) was a Professor of Information Systems at New York Universitys Stern School of Business, where he taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets for more than 30 years. He also authored numerous books dealing with e-commerce, information technology, information systems, organizations and society, as well as more than 40 articles concerned with the social, organizational and management impacts of information systems, privacy, ethics and digital technology. Kens work has had a lasting influence on the MIS field and although he has passed away, his ideas continue to infuse the content of the text. Jane Price Laudon (BA, Barnard College; MA, Harvard University; PhD, Columbia University) is a management consultant in the information systems area and the author of 7 books. She has taught at Columbia University and New York Universitys Stern School of Business. Her special interests include systems analysis, data management, MIS auditing, software evaluation and teaching business professionals how to design and use information systems.