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For undergraduate and graduate Management Information Systems courses.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
Laudon and Laudon continue to define the MIS course with their latest comprehensive text.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
Features + Benefits Keep your students up-to-date : New
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Produktbeschreibung
For undergraduate and graduate Management Information Systems courses.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States

Laudon and Laudon continue to define the MIS course with their latest comprehensive text.

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

Features + Benefits
Keep your students up-to-date: New Topics and Trends. Examples of new topics covered in this edition include:

The emergence of cloud computing

The growth of a mobile digital business platform based on smartphones

The use of social networks by managers to achieve business standards

See the concepts in action: Online Video Cases. Students' can watch short videos online–either in-class or at home–and then apply the text’s concepts to the analysis of the video. Every chapter contains at least two business video cases–30 videos in all–that explain how business firms are using information systems, new management practices, and the concepts discussed in the chapter.

In addition, there are 15 Instructional Videos that describe developments and concepts in MIS keyed to respective chapters.

Place students in the decision-maker’s role: Management Decision Problems. Each chapter contains two management decision problems that show students how to apply chapter concepts to real-world business scenarios and require them to practice their analytical and decision-making skills.

Spark classroom discussion: Interactive Sessions. Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom—or online discussion boards—to stimulate student interest and active learning. Each case concludes with two types of activities:

The case study questions provide topics for in-class or online discussion, or written assignments.

MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.

PART I. ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II. INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III. KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-Commerce: Digital Markets, Digital Goods
11. Managing Knowledge
12. Enhancing Decision Making

PART IV. BUILDING AND MANAGING SYSTEMS
13. Building Information Systems
14. Managing Projects
15. Managing Global Systems