Marktplatzangebote
Ein Angebot für € 9,99 €
  • Broschiertes Buch

For undergraduate and graduate Management Information Systems courses.
An in-depth exploration of how businesses successfully manage information
In its Fourteenth Edition , Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives.
Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well
…mehr

Produktbeschreibung
For undergraduate and graduate Management Information Systems courses.

An in-depth exploration of how businesses successfully manage information

In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives.

Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today’s businesses—capturing students’ attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today’s workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm’s information systems.

Also available with MyMISLab

MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Features + Benefits
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

NEW! Up to date topics, including:

Social, Mobile, Local: New e-commerce content in Chapter 10 describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.

Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies, including Hadoop, in-memory computing, non-relational databases, and analytic platforms.

Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud security); Chapter 9 (cloud-based CRM and ERP); Chapter 10 (e-commerce); and Chapter 13 (cloud-based systems development).

Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed in throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce.

Consumerization of IT and BYOD

Internet of Things

Visual Web

Location analytics

Location-based services (geosocial, geoadvertising, geoinformation services

Building an e-commerce presence

Wearable computers

Mobile application development, mobile and native app

Operational intelligence

Expanded coverage of business analytics including big data analytics

Software-defined networking

3-D printing

Quantum computing

Two-factor authentication

Ransomware

Chief data officer

MOOCs

Tools to develop real-world skills through hands-on learning

Each chapter contains two management decision problems that show students how to apply chapter concepts to real-world business scenarios and require them to practice their analytical and decision-making skills.

Each chapter includes two Interactive Sessions to be used in the classroom–or online discussion boards–to stimulate student interest and active learning. Each case concludes with two types of activities:

The case study questions provide topics for in-class or online discussion, or written assignments

MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.

Every chapter concludes with a Hands-on MIS Projects section containing three types of projects:

Two management decision problems.

A hands-on application software exercise using Microsoft Excel, Access, or webpage and blog creation tools.

A project that develops Internet business skills.

Dirt Bikes USA running case in MyMISLab provides additional hands-on projects for each chapter.

This text supports the efforts of AACSB to encourage assessment-based education. The front and end papers of this edition identify AACSB student learning objectives and anticipated outcomes for the Hands-on MIS projects. The Instructor Resource Center and MyMISLab contain a more inclusive and detailed assessment matrix that identifies the learning objectives of each chapter and points to all the available assessment tools.

NEW! Includes assisted-graded Writing Questions at the end of each chapter with prebuilt grading rubrics and computerized essay scoring help instructors prepare, deliver, and grade writing assignments.

Seamless integration with cutting edge technology

MyMISLab is available with Management Information Systems–helping instructors bring a greater software applications emphasis to the classroom.

Also included is MyITLab: Pearson’s online Microsoft® Office simulation software that’s currently used by thousands of students. This allows students to gain practical skills in the use of spreadsheet and database software. End-of chapter applications are tied to this unique tutorial.

A turnkey collaboration application in the form of Microsoft’s SharePoint is available to students. Instructors can monitor students’ activities as they work through their teamwork assignments–all from within MyMISLab.

Also available with MyMISLab®

MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

BEFORE CLASS

The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.

Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do.

Dynamic Study Modules assess student performance and activity in real time and, using data and analytics, personalize content to reinforce concepts that target each student's strengths and weaknesses. You can assign Dynamic Study Modules as homework and receive results right in your gradebook. And, because your students are always on the go, Dynamic Study Modules can be accessed from any computer, tablet, or smartphone.

Enhanced eText: Engagement in lecture is essential to student success, and continuing that engagement outside of class is just as critical. The new Enhanced eText found within Pearson’s MyLab keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material.

Just as a great instructor brings course material to life, the Enhanced eText brings reading to life – with animations, interactive tutorials, and more. In the Enhanced eText, immediate practice suited to a variety of learning styles is just a click away.

DURING CLASS

Learning Catalytics™ is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:

Pose a variety of open-ended questions that help your students develop critical thinking skills

Monitor responses to find out where students are struggling

Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class

Manage student interactions by automatically grouping students for discussion, teamwork, and peer Part One: Organizations, Management, and the Networked Enterprise

1. Information Systems in Global Business Today

2. Global E-Business and Collaboration

3. Information Systems, Organizations, and Strategy

4. Ethical and Social Issues in Information Systems

Part Two: Information Technology Infrastructure

5. IT Infrastructure and Emerging Technologies

6. Foundations of Business Intelligence: Databases and Information Management

7. Telecommunications, the Internet, and Wireless Technology

8. Securing Information Systems

Part Three: Key System Applications for the Digital Age

9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

10. E-Commerce: Digital Markets, Digital Goods

11. Managing Knowledge

12. Enhancing Decision Making

Part Four: Building and Managing Systems

13. Building Information Systems

14. Managing Projects

15. Managing Global Systems

Glossary

Indexes
For undergraduate and graduate Management Information Systems courses.

An in-depth exploration of how businesses successfully manage information

In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives.

Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today's businesses-capturing students' attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today's workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm's information systems.

Personalize Learning with MyMISLab

MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Autorenporträt
Jane Price Laudon ist Management-Beraterin im Bereich Informationssysteme. Ihre Spezialthemen sind u.a. Systemanalyse, Datenmanagement, MIS-Auditing und Software-Auswertung. Außerdem zeigt sie Unternehmen, wie diese ihre Informationssysteme am besten entwickeln und nutzen können. Jane Laudon hat einen Ph.D. der Columbia University, einen M.A. der Harvard University und einen B.A. des Barnard College. Sie lehrte an der Columbia University und an der New York University Graduate School of Business.

Kenneth C. Laudon ist Professor für Information Systems an der Stern School of Business der New York University. In Stanford erwarb er seinen B.A. in Wirtschaftswissenschaften und promovierte an der Columbia University. Prof. Laudon beschäftigt sich mit IT-induzierten organisatorischen und berufsbezogenen Veränderungen in Unternehmen und im öffentlichen Sektor. Darüber hinaus untersucht er die Veränderungen der Produktivität im Wissenssektor.Kenneth C. Laudon hat als Sachverständiger für

den United States Congress fungiert. Er war als Wissenschaftler und Berater für das Office of Technology Assessment des amerikanischen Kongresses tätig, ebenso für das Oval Office, für verschiedene Einrichtungen der Exekutive sowie für Kongresskomitees.