Leonard Berry, Kent Seltman

Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

• Broschiertes Buch

Produktbeschreibung

The leaderâ s guide to building a service powerhouse using the approach that made Mayo Clinic the 1 Hospital in Americaâ now in paperback

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Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 304
• Erscheinungstermin: 23. Mai 2017
• Englisch
• Abmessung: 228mm x 149mm x 25mm
• Gewicht: 448g
• ISBN-13: 9781260011838
• ISBN-10: 1260011836
• Artikelnr.: 46605277

Autorenporträt

Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University. Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.

Inhaltsangabe

Acknowledgments
Chapter 1: The 100-Year Brand
Chapter 2: Preserving a Patient-First Legacy
Chapter 3: Practicing Team Medicine
Chapter 4: Practicing Destination Medicine
Chapter 5: Partnering for Leadership
Chapter 6: Hiring for Values-and Talent
Chapter 7: Orchestrating the Clues of Quality
Chapter 8: Creating, Extending, and Protecting the Brand
Chapter 9: Investing in Tomorrow's Organization
Chapter 10: Realizing Human Potential
Index