Leonard Berry, Kent Seltman

Broschiertes Buch

MGMT LESSONS MAYO CLINIC PB

Beschreibung

The leaderâ s guide to building a service powerhouse using the approach that made Mayo Clinic the 1 Hospital in Americaâ now in paperback

Autor

Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University. Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.

Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 306
• Erscheinungstermin: 2. Mai 2017
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 458g
• ISBN-13: 9781260011838
• ISBN-10: 1260011836
• Artikelnr.: 46605277