Robert L Heath

Management of Corporate Communication

From Interpersonal Contacts To External Affairs

• Broschiertes Buch

Produktbeschreibung

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 316
• Erscheinungstermin: 1. Juni 1994
• Englisch
• Abmessung: 212mm x 149mm x 21mm
• Gewicht: 531g
• ISBN-13: 9780805815528
• ISBN-10: 080581552X
• Artikelnr.: 21615123

Autorenporträt

Robert L. Heath

Inhaltsangabe

Contents: Preface. Managing Communication in Companies: An Enactment Point
of View. Coordination Through Meaningful Expectations. Narrative,
Enactment, and Organizational Discourse. Information: Uncertainty
Reduction, System, and Satisfaction. Managing as Symbolic Action: Enacting
Interpretations in Organizational Settings. Companies as Negotiated
Enactment of Stakeholder Interests. Interpersonal Contacts: Enacting with
Boss and Others. Networks: Many People Speaking with a Single Voice.
Markets, Images, Issues, and External Stakeholders. External Communication
with Public Policy Stakeholders.