R Patrick Cash, Chris Thomas, John W Wingate, Joseph S Friedlander

Management of Retail Buying

• Broschiertes Buch

Produktbeschreibung

The global economy has opened up huge new opportunities for growth and product availability. That's where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves. This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 288
• Erscheinungstermin: 28. Juli 2005
• Englisch
• Abmessung: 235mm x 191mm x 16mm
• Gewicht: 546g
• ISBN-13: 9780471723257
• ISBN-10: 0471723258
• Artikelnr.: 23182178

Autorenporträt

R. Patrick Cash and Chris Thomas are the authors of Management of Retail Buying, published by Wiley.

Inhaltsangabe

Preface.
Chapter 1: An Overview of Retail Buying.
Chapter 2: The Roles of Buying Groups.
Chapter 3: Understanding the Consumer.
Chapter 4: Merchandise Assortments.
Chapter 5: Planning and Control.
Chapter 6: Technology and Internet Commerce in Retailing.
Chapter 7: Choosing Vendors.
Chapter 8: International Vendors.
Chapter 9: Translating Plans into Purchases.
Chapter 10: Negotiating the Buy.
Chapter 11: The Buyer's Order and Vendor Relations.
Chapter 12: Pricing and Selling.
Glossary.
Index.