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- Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Bombas, Starbucks, Toyota, HGTV, IKEA and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions. - Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers. -…mehr

Produktbeschreibung
- Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Bombas, Starbucks, Toyota, HGTV, IKEA and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions. - Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers. - Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to practice their comprehension and understanding of the material. - Uses Technology to Enhance Student Learning through McGraw-Hill Connect, including adaptive and interactive study features such as SmartBook, Interactive Presentations, New Integrated Excel, and Guided Examples, tied directly to Managerial Accounting, will improve students' engagement in and out of class, help them maximize their study time, and make their learning experience more enjoyable.
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Autorenporträt
Stacey Whitecotton is an associate professor of accounting in the W. P. Carey School of Business at Arizona State University. She received her PhD and Masters of Accounting from The University of Oklahoma and her Bachelors in Business Administration from Texas Tech University. Stacey teaches managerial accounting and has received numerous awards for outstanding teaching at the undergraduate and graduate level. Stacey's research interests center around the use of decision aids to improve the decision-making behavior of financial analysts, managers, and auditors. Her research has been published in The Accounting Review, Organizational Behavior and Human Decision Processes, Behavioral Research in Accounting, Auditing: A Journal of Practice and Theory, and The Journal of Behavioral Decision Making. Stacey and her husband Mark enjoy traveling and the many outdoor activities Arizona has to offer with their two children, Riley and Carley.