Managerial Economics, Global Edition - Keat, Paul; Young, Philip; Erfle, Steve
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For upper-level undergraduate and first-year MBA courses in managerial and applied economics.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in…mehr

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Produktbeschreibung
For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.

To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

Features + Benefits
Integrated Running Case
Every chapter begins and ends with a situation facing managers at Global Foods, Inc., a company competing in the beverage industry. By encapsulating the concepts with this integrated case, students will always know how the concepts apply to them. By following one company, in one industry, students are able to see how economic decision-making can be applied across the vast array of functional units within the same organization.

Reading Ease
In order to avoid distractions, the authors have deliberately chosen not to use boxed or shaded section of stories scattered throughout the chapter.

Global Applications
At the end of each chapter, the authors have included a “Global Application,” so readers understand the global implications of the concepts and tools of managerial economic analysis. In this edition, more examples, both in the Global Application sections and in the main body of the chapter, are drawn from world growth markets such as China, India, Brazil, and Russia. 1. Introduction

2. The firm and Its Goals

3. Supply and Demand
4. Demand Elasticity

5. Demand Estimation and Forecasting

6. The Theory and Estimation of Production
7. The Theory and Estimation of Cost

8. Pricing and Output Decisions: Perfect Competition and Monopoly

9. Pricing and Output Decision: Monopolistic Competition and Oligopoly

10. Special Pricing Practices

11. Game Theory and Asymmetric Information

12. Capital Budgeting and Risk
13. The Multinational Corporation and Globalization
14. Government and Industry: Challenges and Opportunities for Today’s Manager
15. Managerial Economics in Action
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