Nick Wilkinson

Managerial Economics

• Broschiertes Buch

Produktbeschreibung

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 556
• Erscheinungstermin: 1. Oktober 2009
• Englisch
• Abmessung: 244mm x 170mm x 30mm
• Gewicht: 947g
• ISBN-13: 9780521526258
• ISBN-10: 0521526256
• Artikelnr.: 14731750

Autorenporträt

Nick Wilkinson is Assistant Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and US, as well as working in business management in both countries.

Inhaltsangabe

Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. Theory of the firm; Part II. Demand Analysis: 3. Demand theory; 4. Demand estimation; Part III. Production and Cost Analysis: 5. Production theory; 6. Cost theory; 7. Cost estimation; Part IV. Strategy Analysis: 8. Market structure and pricing; 9. Game theory; 10. Pricing strategy; 11. Investment analysis; 12. Government and managerial policy.

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Preface
Acknowledgements
Part I. Introduction: 1. Nature, scope and methods of managerial economics
2. The theory of the firm
Part II. Demand Analysis: 3. Consumer theory
4. Demand theory
5. Demand estimation
Part III. Production and Cost Analysis: 6. Production theory
7. Cost theory
8. Cost estimation
Part IV. Strategy Analysis: 9. Market structure and pricing
10. Game theory
11. Positioning and growth strategy
12. Marketing mix strategy
13. Investment analysis
Part V. Government Policy: 14. Government policy and regulation
15. Global issues in managerial economies
Index.

Rezensionen

'A thoughtful and well-written text which explains key concepts in a rigorous and accessible way. A particular strength is the rich collection of applications and case studies which demonstrate the value of the economic approach to many management problems and decisions. The well-designed solved problems demonstrate how the analytical techniques can be applied and will be particularly valuable in helping students to connect theory with practice and to solve problems for themselves. A very useful addition to the field.' Martin Carter, Leeds University Business School