Eric Bentzen, Mark Hirschey

Managerial Economics

• Broschiertes Buch

Produktdetails

• Verlag: Cengage Learning EMEA
• 13. Aufl.
• Seitenzahl: 864
• Erscheinungstermin: 14. August 2015
• Englisch
• Abmessung: 255mm x 205mm x 28mm
• Gewicht: 1465g
• ISBN-13: 9781473717343
• ISBN-10: 1473717345
• Artikelnr.: 42388188

Autorenporträt

Eric Bentzen, (Copenhagen Business School), is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in managerial economics and financial econometrics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management and other leading academic journals.

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMIC

S, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.

Inhaltsangabe

PART 1: OVERVIEW OF MANAGERIAL ECONOMICS
1. Nature and Scope of Managerial Economics.
2. Economic Optimization.
3. Demand and Supply.
PART 2: DEMAND ANALYSIS AND ESTIMATION
4. Demand Analysis.
5. Demand Estimation.
6. Forecasting.
PART 3: PRODUCTION AND COMPETITIVE MARKETS
7. Production Analysis and Compensation Policy.
8. Cost Analysis and Estimation.
9. Linear Programming.
10. Competitive Markets.
11. Performance and Strategy in Competitive Markets.
PART 4: IMPERFECT COMPETITION
12. Monopoly and Monopsony.
13. Monopolistic Competition and Oligopoly.
14. Game Theory and Competitive Strategy.
15. Pricing Practices.
PART 5: LONG-TERM INVESTMENT DECISIONS
16. Risk Analysis.
17. Capital Budgeting.
18. Organization Structure and Corporate Governance.
19. Government in the Market Economy.
Appendix A: Compounding and the Time Value of Money
Appendix B: Interest Factor Tables
Appendix C: Statistical Tables
Selected Figures for End of Chapter Problems
Index