Nick Wilkinson

Managerial Economics

Problem-Solving in a Digital World

• Gebundenes Buch

Produktbeschreibung

Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson adapts a user-friendly problem-solving approach to take the reader from simple problems through complex case studies and demonstrates real-life applications.

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Produktdetails

• Verlag: Cambridge University Press
• 2 Revised edition
• Seitenzahl: 600
• Erscheinungstermin: 13. Januar 2022
• Englisch
• Abmessung: 250mm x 194mm x 42mm
• Gewicht: 1866g
• ISBN-13: 9781108839143
• ISBN-10: 1108839142
• Artikelnr.: 62602846

Autorenporträt

Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

Inhaltsangabe

Preface
Acknowledgements
Part I. Introduction: 1. Nature, scope and methods of managerial economics
2. The theory of the firm
Part II. Demand Analysis: 3. Consumer theory
4. Demand theory
5. Demand estimation
Part III. Production and Cost Analysis: 6. Production theory
7. Cost theory
8. Cost estimation
Part IV. Strategy Analysis: 9. Market structure and pricing
10. Game theory
11. Positioning and growth strategy
12. Marketing mix strategy
13. Investment analysis
Part V. Government Policy: 14. Government policy and regulation
15. Global issues in managerial economies
Index.

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Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. Theory of the firm; Part II. Demand Analysis: 3. Demand theory; 4. Demand estimation; Part III. Production and Cost Analysis: 5. Production theory; 6. Cost theory; 7. Cost estimation; Part IV. Strategy Analysis: 8. Market structure and pricing; 9. Game theory; 10. Pricing strategy; 11. Investment analysis; 12. Government and managerial policy.

Rezensionen

'A thoughtful and well-written text which explains key concepts in a rigorous and accessible way. A particular strength is the rich collection of applications and case studies which demonstrate the value of the economic approach to many management problems and decisions. The well-designed solved problems demonstrate how the analytical techniques can be applied and will be particularly valuable in helping students to connect theory with practice and to solve problems for themselves. A very useful addition to the field.' Martin Carter, Leeds University Business School