Nick Wilkinson

Broschiertes Buch

Managerial Economics

Beschreibung

Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson adapts a user-friendly problem-solving approach to take the reader from simple problems through complex case studies and demonstrates real-life applications.

Autor

Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

Produktdetails

• Verlag: Cambridge University Press
• 2 Revised edition
• Seitenzahl: 810
• Erscheinungstermin: 13. Januar 2022
• Englisch
• Abmessung: 246mm x 189mm x 43mm
• Gewicht: 1746g
• ISBN-13: 9781108984508
• ISBN-10: 1108984509
• Artikelnr.: 62602946

Rezensionen

'A thoughtful and well-written text which explains key concepts in a rigorous and accessible way. A particular strength is the rich collection of applications and case studies which demonstrate the value of the economic approach to many management problems and decisions. The well-designed solved problems demonstrate how the analytical techniques can be applied and will be particularly valuable in helping students to connect theory with practice and to solve problems for themselves. A very useful addition to the field.' Martin Carter, Leeds University Business School