Managerial Economics - Froeb, Luke (Vanderbilt University); McCann, Brian (Vanderbilt University); Ward, Michael (University of Texas, Arlington)
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Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why…mehr

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Produktbeschreibung
Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career.
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Autorenporträt
Dr. Luke M. Froeb received his undergraduate degree from Stanford University and Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment as chief economist of the Federal Trade Commission, where he enforced the antitrust and consumer protection laws of the United States (U.S.). He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005, Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win Vanderbilt's "Most Outstanding Teacher" award, but not since he recruited Dr. Brian McCann. This text, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH, shows students how to use economics to solve business problems. It contains real-world problems (and solutions) drawn directly from Dr. Froeb's executive students. Dr. Froeb has taught at Tulane University and served as chief economist at both U.S. Competition Agencies: The Federal Trade Commission and the U.S. Department of Justice.