Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization.
Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Elena-M¿d¿lina V¿t¿m¿nescu is a Full Professor at the Faculty of Management (SNSPA), Bucharest, Romania, Head of the Management Department, and Director of the Centre for Research in Management. Andreea Mitan is a Lecturer at the Faculty of Management (SNSPA), Bucharest, Romania, Executive Director of the Centre for Research in Management, and CEO of the Norwegian-Romanian Chamber of Commerce.
Inhaltsangabe
1. Introduction: The relationship-centric SMEs internationalization PART I. Relationships and SMEs internationalization: A zoom-out perspective 2. Macro factors influencing the SMEs sector 3. Towards further contextualization of SMEs internationalization 4. A phenomenological overview: The Central and Eastern European region and SMEs internationalization PART II. Relationships and SMEs internationalization: A zoom-in perspective 5. Relationship marketing and SMEs internationalization 6. Leveraging the Managerial Global Mindset for SMEs internationalization 7. A relationship-centric model of SMEs internationalization: Advancing the 5 Cs 8. Back to the future: Instead of conclusions
1. Introduction: The relationship-centric SMEs internationalization PART I. Relationships and SMEs internationalization: A zoom-out perspective 2. Macro factors influencing the SMEs sector 3. Towards further contextualization of SMEs internationalization 4. A phenomenological overview: The Central and Eastern European region and SMEs internationalization PART II. Relationships and SMEs internationalization: A zoom-in perspective 5. Relationship marketing and SMEs internationalization 6. Leveraging the Managerial Global Mindset for SMEs internationalization 7. A relationship-centric model of SMEs internationalization: Advancing the 5 Cs 8. Back to the future: Instead of conclusions
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