David M Dozier, Larissa A Grunig, James E Grunig

Manager's Guide to Excellence in Public Relations and Communication Management

• Broschiertes Buch

Produktbeschreibung

This book reports the findings of a $400,000, three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. As you will learn, the Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 270
• Erscheinungstermin: 1. Juli 1995
• Englisch
• Abmessung: 229mm x 153mm x 17mm
• Gewicht: 440g
• ISBN-13: 9780805818109
• ISBN-10: 0805818103
• Artikelnr.: 22144071

Autorenporträt

Dozier, David M.; Grunig, Larissa A.; Grunig, James E.

Inhaltsangabe

Contents: Preface. What Is Communication Excellence? Part I: Communicator
Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way
Communication Practices. Knowing Traditional Communicator Skills. Build
Your Knowledge Base. Part II: Shared Expectations About Communication. The
Power of the Communication Department. Shared Expectations of
Communication. Building Linkages to the Dominant Coalition. What CEOs
Should Do About Excellence. Part III: The Character of Organizations.
Participation and Authority in the Culture of Organizations. Empowering
Women and Culturally Diverse Employees. The Global Qualities of Excellence.
Changing the Character of Organizations. Part IV: Putting Excellence to
Work. Origins of Communication Programs. Using Traditional and Advanced
Practices. Communication Excellence Makes a Difference. Appendix: How the
Excellence Study Was Conducted.