David M Dozier, Larissa A Grunig, James E Grunig

Manager's Guide to Excellence in Public Relations and Communication Management

• Gebundenes Buch

Produktbeschreibung

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 270
• Erscheinungstermin: 1. Juli 1995
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 531g
• ISBN-13: 9780805818093
• ISBN-10: 080581809X
• Artikelnr.: 25689493

Autorenporträt

Dozier, David M.; Grunig, Larissa A.; Grunig, James E.

Inhaltsangabe

Contents: Preface. What Is Communication Excellence? Part I: Communicator
Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way
Communication Practices. Knowing Traditional Communicator Skills. Build
Your Knowledge Base. Part II: Shared Expectations About Communication. The
Power of the Communication Department. Shared Expectations of
Communication. Building Linkages to the Dominant Coalition. What CEOs
Should Do About Excellence. Part III: The Character of Organizations.
Participation and Authority in the Culture of Organizations. Empowering
Women and Culturally Diverse Employees. The Global Qualities of Excellence.
Changing the Character of Organizations. Part IV: Putting Excellence to
Work. Origins of Communication Programs. Using Traditional and Advanced
Practices. Communication Excellence Makes a Difference. Appendix: How the
Excellence Study Was Conducted.